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Date: Oct 6, 2008 

Judo Strategy in Marketing

What would you do?

  • Your new product lineup includes an entry in a fast-growing market dominated by a larger competitor and a concept in a smaller market with no clear leader. Where should you concentrate your resources?
  • A competitor many times your size attempts to exploit a major weakness in your principal product's distribution strategy. Should you stand your ground—or look for a new strategy that exploits a chink in your competitor's armor?
  • A smaller competitor is building market share at your expense by targeting your smallest customers. Must you let those customers go—or can you use judo strategy to turn the tables?

Judo Strategy: Turning Your Competitors' Strengths to Your Advantage.
At the heart of judo strategy is the premise that sheer size and raw strength are no match for balance, skill, and flexibility. Using vivid examples from companies such as Wal-Mart, PalmPilot, CNET, and others, the authors explain how to translate the three key principles of judo into a winning business strategy. Highly practical tools aid managers in developing their own judo strategies, including identifying competitors' vulnerabilities, staking unoccupied terrain, and regaining ground after setbacks.


  1. Introduction to Judo Strategy
  2. Movement: Don’t Invite Attack, Define the Competitive Space, and Follow Through Fast
  3. Balance: Grip Your Opponent, Avoid Tit-for-Tat, and Push When Pulled
  4. Leverage Your Opponent’s Assets, Partners, and Competitors
  5. Mastering Movement
  6. Maintaining Balance
  7. Maximizing Leverage
  8. How to Beat a Judo Master


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  Worry about being better; bigger will take care of itself.
~ Gary Comer (1929–2006)

Since 2000, MINDSMASTER has:
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MINDSMASTER Canada Inc. received "Seasons' Greetings" wishes from Prime Minister Jean Charest of Québec for the year 2007.
MINDSMASTER delivered 2 training sessions to the HR Department of the Canadian Federal Government on January 16, 2006 in Ottawa entitled "Stress Management & 12 Daily Practices To Guarantee Tomorrow's Success".
MINDSMASTER Canada Inc. prepared a comprehensive paper on the new Leadership Era in the world through the great changes happening for the World Bank Institute in June 2006.