Judo Strategy in Marketing
What would you do?
- Your new product lineup includes an entry in a fast-growing market dominated
by a larger competitor and a concept in a smaller market with no clear leader.
Where should you concentrate your resources?
- A competitor many times your size attempts to exploit a major weakness
in your principal product's distribution strategy. Should you stand your ground—or
look for a new strategy that exploits a chink in your competitor's armor?
- A smaller competitor is building market share at your expense by targeting
your smallest customers. Must you let those customers go—or can you
use judo strategy to turn the tables?
Judo Strategy: Turning Your Competitors' Strengths
to Your Advantage.
At the heart of judo strategy is the premise that sheer size and raw strength
are no match for balance, skill, and flexibility. Using vivid examples from
companies such as Wal-Mart, PalmPilot, CNET, and others, the authors explain
how to translate the three key principles of judo into a winning business strategy.
Highly practical tools aid managers in developing their own judo strategies,
including identifying competitors' vulnerabilities, staking unoccupied terrain,
and regaining ground after setbacks.
- Introduction to Judo Strategy
- Movement: Don’t Invite Attack, Define the Competitive Space, and
Follow Through Fast
- Balance: Grip Your Opponent, Avoid Tit-for-Tat, and Push When Pulled
- Leverage Your Opponent’s Assets, Partners, and Competitors
- Mastering Movement
- Maintaining Balance
- Maximizing Leverage
- How to Beat a Judo Master
Back to Previous Page