In this workshop you will learn how to create the entrepreneurial spirit and the pursuit of opportunity. By creating the right
combination of products, customers, people, and partners, he explains how you
can envision and create the future you desire.
Entrepreneurial marketing is an iterative process: one that
requires experimentation, monitoring, and adaptation. It's dynamic and exciting—and
will keep you thinking about managing your business to seize opportunity.
Understand the importance of clearly defining
the future you desire—and a process for getting there.
Examine the dynamic link between products
and customers at each step along the way.
Think critically about the right people and
partners you need at each step along the way.
Recognize the value of tools of the trade,
and that using them can dramatically increase the probability of success of
Back to Previous Page